The product

Plufflet
Hair Retouch.

A texture crème for hair between plans.

Plufflet Hair Retouch — Texture Crème
What it does

One pouch.
The whole reset.

For the moments between plans — after commutes, humidity, headphones, naps, and whatever the day did to your hair. A soft definition. A flexible hold. No film.

ReworkableBag-friendlyNo crunch Soft holdSilicone-freeRe-doable
Plate III · Anatomy

Even the pouch
has reasons.

Five parts, each chosen for a reason. The pouch was designed to leave the bathroom — and stay leaving.

i. Cap

Polypropylene (PP)

Sized for handbag-fit. Twist-lock. Doesn't leak when the bag flips upside down on the metro.

ii. Spout

Polyethylene (PE)

A controlled-flow dosing nozzle. Lets you dispense the tiny amount the ritual was designed around.

iii. Sealing liner

Polyethylene (PE)

The inner liner that keeps the formula fresh from factory to the seventh week.

Plufflet pouch anatomy
iv. Embossed panel

Tactile depth

The raised bottle-shape on the front. Designed to be picked up, not ignored. A small thing you notice.

v. Printed surface

Matte print finish

High-quality matte print. The kind that looks right on a café table, not just a bathroom shelf.

vi. Pouch film

PET / MLDPE / PE

A three-layer film: PET print layer, MLDPE moisture barrier, PE seal. Chosen for shelf presence and shipping weight.

The ritual

Check. Dot.
Fluff. Go.

The primary use. Anywhere. Anytime.

01

Check

Find where the hair needs the help.

02

Dot

A tiny amount onto fingers. Warmed in the palm.

03

Fluff

Smooth, twist, or scrunch where needed.

04

Go

Continue your day. New version, same hair.

Also works after wash day on damp hair, for soft definition.

The maths

A retouch costs
less than a chai.

Move the sliders to see what each retouch works out to.

₹5.99
per retouch

One soft pouch.
Many versions of you.

Made for the part of the day
no one talks about.

The list sees the first drop. By design.

Be first. Obviously. →