Hair Guide — Plufflet

The texture types

Loose waves

Subtle S-bends, easily weighed down. Wants light moisture, never heavy.

Defined waves

Clearer waves from mid-length, frizz-prone at the crown. Loves a light crème.

Wavy-curly

Strong waves edging into curls, frizz-prone in humidity. Plufflet's sweet spot.

Loose curls

Big, springy loops. Wants definition and moisture, minus the crunch.

Springy curls

Tighter, bouncy ringlets. Thirsty for moisture and a flexible hold.

Tight curls

Dense corkscrews, packed close. Loves rich moisture and gentle definition.

Plufflet is built for 2C–3C — and quietly adored across the whole wavy-to-curly range.

The everyday ritual

①

Cleanse gently

A sulphate-free wash, so you're not stripping the moisture you're about to add back.

②

Condition

Detangle in the shower — fingers or a wide-tooth comb only. Be kind.

③

Leave-in crème

On damp hair, rake Plufflet through and scrunch upward. This is the step everyone skips. Don't.

④

Dry kindly

Air-dry or diffuse on low, and resist touching. Touching mid-dry is how frizz is born.

Questions, answered

Is Plufflet only for curly hair?

Not even slightly. It's formulated for 2C–3C (wavy to loose-curly) but works beautifully on any hair that's frizz-prone, dry, or just refuses to behave when the weather turns.

Will it leave my hair crunchy or sticky?

No — that's the entire point. Plufflet gives a soft, flexible hold. No cast, no crunch, no sticky residue, no regrets.

Is it silicone-free?

Yes. No silicones, no drying alcohols. We skip anything that coats your hair or dries it out over time.

How often should I use it?

Every wash day, on damp hair. You can also refresh dry hair with a tiny amount on frizzy days.

When does it launch?

Soon — and the list gets first access plus a launch-day discount. Join below so you're not the last to know.

Know your texture.