Hi. I'm Agash.

Pharmacist. Chennai. Founder of Plufflet. This is why.

Every good product I've ever loved was made by someone who was quietly obsessed with getting it right. That's what I've tried to do here.

I spent years studying formulation before I decided to build one myself. I looked at what was on the shelf for curly and wavy hair in India, and something didn't add up. The brands with the best claims had the least transparency. The brands with the best transparency didn't understand Indian textures. The good imports cost ₹1,800 and treated curls like a hobby rather than a hair type.

So I made this.

Plufflet is a leave-in texture crème. One product. 150 grams. ₹799. Every hero-active ingredient printed on the outer box, with its exact percentage. The formula, the format, and the price are all chosen for the person I had in mind — someone whose hair gets undone by the day and just wants a way to reset it.

I'm still small. Batch one is 500 pouches. I'll ship each one myself. If you have a question, write to me — the address in the footer is my inbox. If you have feedback, please tell me. I'll read every note.

Thank you for being here early. It genuinely matters.